Charme
Rituals
LOGO
BRANDING
An alchemy of magic and business
Charme Rituals was founded by our own creative director and esotericism enthusiast, Charlotte. After working as a graphic designer for years and helping to develop a multitude of brands for her clients, she decided it’s time to conjure up her own brand. Connecting her professional design skills and a deep curiosity about magic and metaphysics in tight synthesis, she created the brand Charme Rituals.
After shyly mentioning her mystical interests to her audience on social media a few times, and always getting a surprisingly welcoming response Charlotte was sure: she’s not the only one whose soul, chased by the modern, hurrying, technology–filled life, is thirsty to break out into this different realm, that’s safe, alluring and positive. Don't we all wish to escape the grim headlines sometimes, and rise above the daily chaos for a minute? Providing her audience with a freedom to do that, and offering an accesible window to a little bit of magical in our everyday lives became the mission and vision for Charme Rituals.